Step 7 · VisibilityShow up online & offline

Show up where your customers actually look.

Here you choose the right channels, understand website vs landing page, and plan your mix of online, offline & PR.

Quest progress0/5 · 0%

Visibility doesn’t mean being everywhere. It means consistently showing up in the right places.

←Back to 9-step map ⟵Review Step 6: 4 Ps zur Step 8

Feedback from experts

No expert feedback for this step yet.

XP +20

Quest 1 · Channel map

Pick 2–3 main channels instead of being weak everywhere.

Where is your audience already hanging out?

How many main online channels?

Online channels you want to play seriously

Offline presence

Offline channels that matter

XP +25

Quest 2 · Website vs landing page

Website = overview & trust. Landing page = one clear goal.

Role of your website

What should someone understand after 30 seconds on your website?For which goals do you need separate landing pages?e.g. one course, freebie, event, specific offer…

XP +25

Quest 3 · Content & formats

Choose formats that fit you AND your audience – not just trends.

How much realistic energy do you have for content?

Content formats you enjoy

Which topics genuinely help your audience?How can you repurpose content?One core idea → multiple formats (post, reel, newsletter, talk…).

XP +25

Quest 4 · PR & collaborations

Who already has your audience’s attention – and how can you show up there?

PR & visibility routes that might fit

3 places / people where you’d like to be visibleWhat key message would you bring there?

XP +30

Quest 5 · Simple visibility plan

Turn your ideas into a weekly or monthly rhythm you can actually keep.

Remember: the magic is just outside your comfort zone – not in burnout land.

Weekly minimum planWhat’s the smallest sensible level of visibility?Ideal plan (when in flow)

What can you automate or batch?How will you get feedback from your customers?e.g. surveys, story questions, short interviews, feedback emails.