Expert Command Center

Review clients & give sharp feedback

Answers are mapped by Step 1–3 schemas. Feedback adapts to each step.

Experts

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Review steps

Client answers (STEP1)

Read only. Your feedback adapts per step below.

No step doc

Select a client

Pick a client from the left panel or load by UID.

Expert feedback (STEP1)

Rubric + step-specific guidance mapped to the client’s questions.

Status

Confidence

How confident are you this is the right direction?

0100

Urgency

How urgent is fixing this before spending money?

0100

Impact Potential

If they do your advice, how big is the upside?

0100

Clarity (1–5)

Differentiation (1–5)

Target fit (1–5)

Proof / Credibility (1–5)

Messaging (1–5)

Focus tags

What should the client focus on first?

Risk tags

What might blow up their marketing?

Brand diagnosis (identity + category clarity)

What is unclear about the business identity? Where is the category framing weak?

Offer diagnosis (what they sell + why it works)

Does the offer map to a real pain + measurable outcome? Is the mechanism credible?

Positioning fix (what must change)

One paragraph: what is the single lever to improve positioning?

Proof plan (signals to build trust fast)

What proof assets should they create in the next 14 days?

One-liner rewrite (copy-paste)

Rewrite their one-line to include buyer + trigger + outcome + mechanism (short).

Positioning statement rewrite (copy-paste)

Write a strong positioning statement they can use on website and pitch deck.

Quick wins checklist

Concrete tasks, 30–90 minutes each.

Red flags (what to avoid)

List the top mistakes that will waste time/money if they don’t fix Step 1.

Resource links

One link per line. Keep it relevant.

Additional notes

Anything else that helps.

Draft is manual (on purpose). Save when done.