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←Back to the 3-step journey ⟵Step 1 Step 3

Step 2 · AudienceCore Users & Buyer Persona

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Quest 1 · Core vs. Extra Users

Who is your main focus — and who benefits on the side?

B2C, B2B, or something else?

Core usersWho is your primary focus? Be as specific as possible.Extra usersWho benefits even though you didn’t primarily design for them?

Who do you NOT want to target?Say no on purpose — don’t waste energy on the wrong crowd.

Must-have signals (qualifiers)Observable facts that prove someone is core. Think: situation, behavior, constraints, urgency.Anti-signals (bad fit)Red flags that make someone expensive or impossible to help right now.